The Puppets and The Masters (Marketing in the Industry)

Well known game companies (even your favourite) had to start somewhere and have established their name through many methods. There is no point in claiming that a certain company or your own company is the best in the world if no one has heard of them, because it is through publicity companies can establish themselves, this is where those methods come into play. These methods are marketing strategies the company will use so they can spread awareness of themselves to the public, once the public knows about the company they will tell others about them (this is the old word of mouth technique right there), with a good game catalogue and publicity this is how big game companies establish themselves.

Just like the title of this post, a company is the master with the marketing strategies at their disposal being the puppets,due to the companies being able to manipulate the strategies anyway they see fit for their own personal gain. Game companies are most likely to use conventions (public meetings) to showcase themselves, posters & leaflets, viral marketing campaigns, the games they make, magazines, social media and others all in the effort to make a name for themselves. Below is a small image showing some of the mentioned strategies and others when I was studying this topic in my college.

With that all pointed out this concludes our look into how companies make a name for themselves as well as getting themselves known in the industry. The next post will look at competition between companies in the industry so bring your sword and shield because it might get messy. Finally thank you for reading this, your time and support, until next time.

Ref of puppet image: http://www.streetsofmadison.com/2010/04/puppet-politics.html